…Not on purpose, but, because despite what we see on the news, people are generally nice. Zendesk only offers a thumbs up / thumbs down CSAT, which, you guessed it, makes for a sea of that symbol beloved by hitchhikers. This turns your CSAT into a vanity metric rather than a way to get an accurate read on your customer experience. With Dixa, you get a 5-point CSAT that lets you gather real feedback and make real improvements.